Oct Conference 2019

PA Forum Learning and Development Conference 2019

About the event

After the fantastic feedback we received following the inaugural PA Forum Learning and Development Conference in February, we are delighted to bring the Conference back to Birmingham this October.

The main event will take place on Wednesday 2 October 2019 at Aston University and as before, we will offer a full day of motivational speakers, panel discussions, seminars and networking opportunities.  The day is designed to give you something tangible to take back to the office, walking away inspired and motivated and hopefully leaving you wanting more.

We are delighted that Lucy Brazier, CEO of Marsham Publishing and Publisher of Executive Secretary Magazine will be our host throughout the day.  Also joining us are:

Keynote Speakers

Penny Power OBE

Established five years before LinkedIn, six years before Facebook and eight years before Twitter, Ecademy provides an online networking environment where users can find business opportunities and give each other support.  The Ecademy community currently has over 650,000 members and is present all over the world with the UK, USA, Europe, Asia and the Pacific Rim playing a part in contributing to the tremendously diverse business conversations on Ecademy’s Blog page which was launched in 2002.  The journey has demonstrated Penny’s skill in balancing work life with home life, and as such Penny – married since 1990 and a mother of three – is an inspiration to ‘mumpreneurs’ who face similar challenges.  Understanding the small business market has resulted in Penny being sought out to advise both small business owners and the Government on issues relating to the challenges that are critical to small business success. As testament to her success, she was appointed Officer of the Order of the British Empire in the 2014 New Year Honours for services to entrepreneurship in social and digital development.

Angela Mortimer

Angela Mortimer is the Founder and Director of one of Europe’s most successful recruitment consultancies, Angela Mortimer Plc.  Established in 1976, her company currently employs approximately 150 staff in offices across London, New York, Brussels, Paris, Geneva, Lyon, Sao Paulo, Shanghai and Hong Kong.  The company has developed the careers of more than 200,000 individuals, mainly female, since its foundation.

Angela believes passionately in the need to encourage everyone especially women, to achieve their maximum potential.  She seeks to inspire confidence and positive thinking by sharing insights developed over 40 years through training, public speaking and her blogs.

Panel Discussion

We are delighted to be joined by 3 Assistants along with their Executives from a range of different sectors to share their experience in working together, how they have tackled and championed change within their organisations in the past, present and looking to the future.  We will also hear how their relationship is essential to the success of implementing, streamlining and improving change and the challenges faced have made their relationship stronger.

1.    Higgs & Sons

Philip Barnsley & Angela Croad (Executive Assistant)

‘The great partnership between myself and my Executive is as a result of excellent communication, trust, hard work, respect and an absolute shared desire to be the best that we can be as a team, whilst providing an outstanding service experience for our clients. We embrace the fact that every day is different and thrive on the fact that every day is an opportunity to make a difference.

 As part of an ever changing environment, it is imperative that we adapt to change as efficiently and smoothly as possible. Moving forward, we are currently in the process of launching a new Practice Management system, together with a new HR system, an upgraded version of our current dictation tool, BigHand, and a whole restructure of the building. With such change afoot, it is imperative that we continue to grow and move forward as a team and a firm, whilst managing individuals perceptions and expectations. Being open to change, and through innovative ways of working, we are able to encourage the ‘can do’ attitudes and desire for success that is so important to retaining the excellent reputation and longevity of our business.’      

2.    Pinsent Masons LLP

Karen Allen (Executive Assistant)

3.    EI Group

James Croft & Claire Milton (Executive Assistant)

Workshops - 2 October 2019 

You can select 2 of the following 6 seminars, all of which are CPD Certified and endorsed by our partners at the Institute of Administrative Management

Name:             Dawn Owen

Company:       Oxygen Coaching Company

Session:          The Art of Networking 

As a PA or EA you are called upon to organise, but also attend, hospitality, corporate or networking events. You represent the firm and your executives, ensuring that everyone is enjoying the event and that it runs smoothly. However, a vital element to the success of many events is ensuring that clients and contacts are connecting and networking. Developing the skills to help with facilitating introductions and making the most of those all-important opportunities can be daunting. Join us for this interactive and enjoyable session where you will learn the Top 5 Tips for Successful Networking and how to make the most of those all-important opportunities. Discover what you really should be saying and doing when you’re networking and have the chance to craft your own ‘Elevator Pitch’ – and test it out!!

Name  :           Lucy Brazier

Company:       Executive Secretary Magazine

Session:          Public speaking

Within the administrative profession, Lucy Brazier is one of the most recognisable public speakers in the world. She chalks up hundreds of engagements a year and has spoken in over 50 countries.

We are delighted that she has agreed to write this session just for us.

Lucy says ‘For decades, assistants have been fighting for their seat at the table but with the latest changes in the role, it is now also about being part of the conversation. And that means finding your voice and being comfortable with leading discussions, often by standing up and presenting ideas in a clear and concise way’

In this session Lucy will look at why you need to conquer your fear and how to do it, what will grab their attention, where to focus, tips and tricks to create magic and how to ‘speak business’ to stand out in all the right ways.

Name:            Andrew Jardine

Company:      Institute of Administrative Management

Session:         Managing Conflict

Whether at home or in the workplace, in a team of two colleagues or cross-company working party, conflict is a fact of life and can arise almost anywhere. Learning to resolve it effectively, in a way that does not increase your stress levels, is therefore important for everyone. Those with good conflict resolution skills generally help organisations and groups to work more effectively.

This session is an interactive and a thought-provoking exploration into managing conflict.

 You will learn:

·         How conflict affects the mind and body

·         Ways to view conflict differently

·         Five responses to conflict

Name:                 Lindsay Taylor

Company:           Your Excellency Limited

Session:              Communicate with IMPACT

You are in a privileged position as an Executive PA. You get to see, hear and experience what’s happening from the “shop floor” to the board room table. You have some fantastic ideas about how to improve working practices. But how can you put forward these ideas and make sure your Executive really listens? How can you be sure she will take them on board and act on them? How can you deliver your proposals, ideas and suggestions with IMPACT? 

At this fun and beneficial session you will learn how to put forward your suggestions and ideas taking into consideration:

1. The 3 key elements of communication

2. The Power of Three and 

3. Applying the IMPACT model to your communication

Name:            Lizabeth Koloko

Company:      Executive Assistant @ Symantec

Session:         Time-saving tips and tricks to skyrocket your productivity using Microsoft Outlook 365

Learning a few simple tricks can save you time, help you work more effectively and collaborate better with your managers, colleagues, and customers. This session will help you to boost productivity, improve your office administration, and enhance the efficient use of this crucial all-in-one email, calendar, tasks lists, and notes programme. It will help you stay on top of your emails, optimize your calendar and save time scheduling meetings using "Findtime."  We will look at how to integrate Outlook with other powerful tools such as Microsoft OneNote, Microsoft Teams, Microsoft To Do, all aimed at increasing efficiency and productivity.

Name:                 Chris Wyle

Company:           Pitman Training

Session:              Effective Minute Taking & Speed Writing

If you work as a Secretary, Administrator, PA, EA or Office Manager, your role may involve taking notes or minutes at meetings. However, many PAs no longer learn traditional shorthand and rely on other methods and systems of capturing details of what has been said in important meetings, including an insight into the BakerWriteTM speed writing system. During this session you will discover:

The four steps of listening

Skills to speed up your note taking

What to note down in a meeting

Tips on using this key skill and have some fun putting these skills into practice.


1 October 2019

3 course dinner with Lucy Brazier £35.00 + VAT

Overnight accommodation (if required) at Conference Aston £75.00 + VAT

Dinner and accommodation £100 + VAT

2 October 2019

Full day ticket £99.00 + VAT       

Two-day conference package to include dinner, overnight accommodation and conference £199.00 + VAT

Places are limited so please ensure you reserve your seat ASAP. 

Terms and Conditions

Please note that once purchased tickets are non-refundable, although they are transferrable to another delegate.

Once your place is confirmed and paid your confirmation email will include a separate link to then book your seminars


If you would like more information or have any questions please contact Daniel Skermer


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